We’ve been boothing for about four years now. Spectrum Photo Booth was a business I started in my garage at the age of 17, and today we service nearly 200 events annually as a small team of five. Photobooth Finder is highly regarded by the Spectrum Photo Booth team as one of our best lead sources. It’s been the platform that has connected us with a number of repeat, and high-end customers. In the first quarter of 2017 alone, we serviced corporate jobs for one of the big-four banks, two of Australia’s top-five Universities, and one of the largest Australian Government Departments - all booked from leads that came exclusively through Photobooth Finder. You might think these high-end leads would come at a premium but that’s not the case - dollar for dollar, Photobooth Finder outranks all other advertising channels on both cost per conversion, and return on investment.

 

 

I don’t know a lot about advertising, but we have a very simple motto when it comes to how we spend our marketing budget. We focus on selling our photo booth, rather than the idea of a photo booth. We target leads that have decided that they want a photo booth, and focus less on leads that are contemplating all forms of party entertainment.

 

Starting from nothing, it can be very difficult to convince a client they need something - if they’ve never heard of a photo booth before, there is a very long way to go before they’ll book a booth. In this situation, not only are we competing with other photo booths, but also other forms of entertainment, such as a live band or magician. Capturing leads that are at this stage of the planning process planning reduces our conversion rate significantly, and each booking takes more time and advertising dollars. On the other hand, if the client has already decided they want a photo booth, it’s a lot quicker, cheaper, and easier to persuade them that we’re the best photo booth - without spending any time or money convincing them that they need the booth in the first place. Clients that are actively seeking out a booth are what we consider high-quality leads; they’re more likely to book a booth overall - even if not necessarily just with us. 

 

This is why listing with Photobooth Finder is a no-brainer. It consistently delivers leads which are high quality - clients that are more likely to book. We know this because the client has actively searched for a photo booth - not party entertainment, or wedding ideas. They’ve decided they want a booth and are comparing different options, no longer just getting an idea of what it might cost. When you take a closer look, it’s easy to see the subtle difference between general enquiries, and those that are high quality.

 

 

 

 

It’s easy to see which clients are more likely to book. Focusing on these clients has a number of advantages. Not only do we save time on entertaining tyre kickers, but the clients that we do book are willing to pay more. On average, leads which we consider high quality initially, generate 17% more revenue than general enquiries via our website. Selling ourselves, rather just selling a booth also makes it simpler for us to distinguish ourselves from the competition with subtle changes in the way we market our service. We try and think about each of our lead sources from the client’s perspective. As an example, for a general enquiry, we might say ‘Photo booth strips are the perfect keepsake for guests to take home at the end of the night’. Whereas for a high-quality lead know is going to book a booth, we might say: ‘We include unlimited, customised, prints in all our packages’. Understanding the client’s mindset is crucial to increasing conversions and has completely changed the way we sell. We attribute our ability to consistently book high-end and repeat clients to this understanding, think about that next time you receive an enquiry through Photobooth Finder

 

Photobooth Finder works, and it’s worth persisting. Though competition may be high, and it can be tough to book the first enquiry, or the second, or event third - take out from us, those high-quality leads are out there and they’re booking with someone - focus on making that someone you. With each lead costing less than 1% of an average booking and no huge commitment fees like wedding fairs, we can’t stress enough how simple, and cost effective it is to advertise with Photobooth Finder.

 

 

Note: The Author has not been paid nor received any financial gain for providing their own personal account of the Photobooth Finder service